iA American’s Sales Leadership
Leadership can be defined as the ability to guide with wisdom – to foresee needs and opportunities – and focus a committed team on a common goal. Those are the qualities you will find with every member our Sales Leadership team. They got here through decades of hard work and hands-on experience, and they’re ready to share their skills to help you and your business succeed.
Meet the Team
Senior Vice President of Enterprise SalesA seasoned automotive professional, John joined iA American in 2012, and has over 25 year of experience in the industry. Prior to his current role, he served as Senior Vice President, Head of Agent Channel, and National Sales Director for Agent and Dealer Development. Prior to his time with iA American, John served in a variety of roles such as General Manager, Controller and CFO of major dealerships in the Washington D.C/ Baltimore Areas. In addition, he served as an Account Executive within a general agency where he trained, coached and developed business managers , and provided turnkey reinsurance management financial plans for dealerships and their principals. John is a graduate of Howard Community College, with a degree in Business Administration. He also completed the NADA Dealer Academy.
Senior Vice President of Marketing Services and Business DevelopmentTodd joined iA American in 2013. Prior to his current role, he served eight years as Chief Sales Officer for Dealer Wizard, iA American’s comprehensive reporting and sales generating tool for the retail automotive industry. Todd’s passion for the automotive business started in college, while working at a Ford dealership in Texas. He transitioned to the OEM side of the business after graduating from college, and enjoyed a 23 year sales and marketing career at Fiat Chrysler. While there, he led multiple regional sales teams and dealer advertising associations, and was rotated through numerous international and headquarter assignments. Todd earned his MBA from Southern California University, and his BA from Sam Houston State University.
Heidi Langslet Hall
Senior Vice President of Sales OperationsHeidi began her career at iA American in 2013 as Vice President of Strategic Programs & Enterprise Solutions. In that role, she lead successful efforts to implement enterprise-grade business management solutions for our company, including NetSuite, and the selection and commitment to Qlik. Heidi transitioned to Vice President of Strategy & Corporate Development in 2017, and was instrumental to our successful acquisition of nine companies. She was promoted to her current position in 2020 in recognition of her experience with and deep understanding of our people, processes and technology, with a mandate to materially improve the operational excellence of all client-facing activities. Prior to iA American, Heidi worked for Big Four accounting firm KPMG, a boutique accounting firm, and GTECH Corporation. She holds a BS in Accounting from the University of Rhode Island.
Senior Vice President, Head of National Accounts ChannelScott has been with iA American since 2001. Prior to joining us, he spent 12 years on the manufacturer side of the automotive industry. Some of his accomplishments include dealer development, business management and distribution for Mazda North American Operations, and acting as District Manager for Mazda's Southwest states. Scott was also the Senior District Sales Manager for American Honda Motor Company in Texas, with responsibility for sales training, financial analysis, customer satisfaction, distribution of vehicles, and overall dealer promotions and advertising. He earned his BA in Marketing with a minor in Computer Science from Loyola Marymount University, Los Angeles, CA.
Senior Vice President of Agent SalesCarmen has been with iA American since 2003. In addition to her most recent role, she has served as Vice President of Sales & Marketing and Reinsurance Company Administrator. Her wealth of industry experience includes administrative management and oversight of captive reinsurance companies, reinsurance treaty administration, account management, and agency administration. Carmen studied Economics at the University of New Mexico, and holds an AA in Business Administration. Her professional designations include Fellow, Life Management Institute (FLMI), and Associate, Reinsurance Administration (ARA) from the Life Office Management Association. She is licensed for Life, Accident & Health Insurance in the state of New Mexico, and has the authority to do insurance business in 30+ other states.
Raymond D. Avery Sr.
Senior Vice President of Regional Sales | South Central and Southeast DivisionsRaymond has been with iA American for over 20 years. After entering the automotive industry in 1992, Raymond’s experience and knowledge propelled him into a career in leadership. He joined Service Group in 2000, where he was able to use his retail and insurance experience to train and develop new talent with Service Group’s dealer partners as a trainer. He quickly moved up the ranks at Service Group, and as Vice President of Marketing, overhauled the company’s marketing model. Service Group was acquired by iA American in 2019, and Raymond was named Senior Vice President. He guides his team in all efforts to acquire new business and maintain current dealer relationships. Raymond also served our country for eight years as a Sergeant in the United States Marine Corps and attended the University of Texas at San Antonio.
Senior Vice President of Regional Sales | Northwest, Midwest, and Northeast DivisionsShon has been with iA American since 2013. Because he has actually sat in nearly every seat available in a dealership, Shon has the advantage of being able to share his real world experience, hands-on expertise, and inside knowledge of best practices to assist our dealer clients. He began his career in the automotive industry over 19 years ago as a Sales Associate, and subsequently worked his way up to Sales Manager, F&I Manager, F&I Director, General Sales Manager, and ultimately General Manager. Upon joining iA American, Shon served as National Sales Director for six years before being promoted to Vice President of Sales, Midwest Division in 2020. He was promoted again to his current Senior Vice President of Regional Sales position in 2021. Shon attended Langston University in Langston, Oklahoma.
Eric “Frenchy” Mélon
Senior Vice President of Sales, Head of Training & DevelopmentAn industry legend, Eric, or “Frenchy” as he is widely known, has spent more than 32 years in the automotive industry, training thousands of successful sales and management personnel throughout the world. Prior to joining iA American, he directed sales training initiatives and national dealer relations growth for First Dealer Resources. Frenchy also served as a Dealer Development Consultant for Chicago-based Stuker & Associates, a world-renowned sales training organization. While there, he was responsible for both national and international accounts, training management and sales personnel throughout the United States, Australia, Canada and Europe. Prior to Stuker, Frenchy enjoyed a successful career working in automotive retail, with extensive experience in sales, sales management, and upper management.
Senior Vice President of SalesScott has been with iA American since 2009, and leads all company efforts to achieve our sales goals and marketing strategies. Scott has over 40 years of experience in the automotive and reinsurance industries, including six years as a dealer. Prior to iA American, Scott held a leadership position at The Ryan Group, where he worked his way up from Account Specialist to Senior Vice President of the company. He was a Managing Partner of Mercedes-Benz, Audi & Porsche of Albuquerque, New Mexico, until starting his own agency, The Partners Group.